Phoenix, Arizona, April 20, 2011- The 18th annual Cinco de Mayo Phoenix Festival, organized by Arvizu Advertising and Promotions, is one of the longest and largest running celebrations in the Southwest commemorating Mexico's historic victory over the French Army in the 1826 Battle of Puebla. Arvizu is proud to announce 12 News and LA VOZ as this year's Title Sponsor for the event, which will take place at a new location at 2nd Street and Van Buren in downtown Phoenix.
Now in its 18th year, the two-day multicultural 2011 Cinco De Mayo Phoenix Festival will host a wide variety of food, and fun filled activities for the entire family, and much more. This year's headliners are pioneers of street funk and underground R&B, The Ohio Players will perform on Saturday, April 28, 2011. The Ohio Players produced more than 14 gold and platinum billboard awards for such hits as, "Fire, Love Rollercoaster, and Sweet Sticky Thing," just to name a few. Phoenix all-time favorite Little Joe & La Familia will appear on Sunday, May 1, 2011. Grammy award winners, Little Joe & La Familia are one of the most popular Tex-Mex bands in the music industry. Little Joe has performed for more than 40 years and is described as the "King of the Brown Sound."
USA Amateur Boxing will host a Hispanic Tournament with 30-40 bouts to take place each day on Saturday and Sunday. Arvizu Scholarship $30,000 give-a-way will take place on Sunday at 7:00 p.m. and award recipients will receive free food for one year from Carl's Jr. the exclusive hamburger of Cinco de Mayo. Ten local bands will perform during the two-day festival along with with Quetzali Ballet Folklórico performing on Sunday, May 1 at 4:00 p.m.
The festival opens Saturday, April 30, 2011 at 2:00 p.m. to 12:00 a.m. and on Sunday, May 1, 2011 from 12:00 p.m. to 10:00 p.m. at a new location on 2nd Street and Van Buren. Admission is $5.00 and all children five and under years old free.